We are dedicated to helping companies of all sizes grow their businesses and keep their trademarks fresh and exciting. With extensive strategic and operational experience in international marketing and sales, business development, branding, communications, and product development, we offer a range of services which will help your company create and sustain competitive advantages and boost profitability.
This includes identifying new business ideas, products and markets, designing powerful positioning and communications strategies for new and existing brands, invigorating and leveraging brands in their growth and maturity, rebuilding weak or aging brands, creating strong product and corporate brand and domain names, and developing and executing competitive business, marketing and international expansion strategies.
We thrive on challenges. We like to think the unthinkable, do the undoable, start where others leave off. Hence our credo: Impossible, but doable. With the goal to enable your company to exploit new opportunities, create and enhance brand equity and value, and yield a higher return on its most valuable assets.
Welcome to The ValueMachine®.
The Real Power of the Marketing Imagination
We have first-hand knowledge of competing in highly dynamic environments:
* professional expertise, generalist knowledge, and broad-based international management experience gained at European and U.S. multinational companies in a variety of industries and markets, not in a consulting ivory tower
* an affinity with brands, market and customer needs, innovation and business
* imagination and a knack of applying effective creative solutions
* entrepreneurial spirit, strategic and operational skills, and a passion for excellence
* a track record of success in business development, marketing, brand building, product development, communications, sales and customer relationship management
We can help you achieve what you need and value. First, this consists of putting ourselves in your shoes; talking your language, thinking your thoughts, feeling your emotions, responding to your hopes and worries. Second, it takes courage to do something that has never been done before. To attempt a feat that goes beyond conventional thinking. But, it also takes the complete understanding of all the issues that will make or break its success. The discovery of the simple essence of things is the essence of the marketing imagination. Third, add passion, discipline and perseverance as the ingredients to convert the idea into the intended result.
Finally, as much as we love to start an assignment with a clean sheet, we are here to help you in any kind of situation. Whether you have a brand in deep trouble, a half-finished relaunch plan, a shelved pet idea, or a challenging project nobody dares to touch: We will fix it. Finish it. Bring it to life. Based in Switzerland in the canton of Zug near Zürich, we are highly flexible and mobile and available as both a consultant and an interim manager – also internationally or globally, if and when required. You choose. We deliver.
We take on only those assignments where we are able to provide effective solutions and add value to a client's business. If we think a client needs additional or different expertise, we will say so.
We apply passion and discipline in our approach to each project. A client can expect us to perform at our best at any time during an assignment and concern ourselves with nothing but its successful fulfillment. We take care of a client's business affairs as if they were our own ones, and we will protect his interests during and way beyond the term of an assignment.
We not only keep the details of an assignment but also the identity of a client from public view and ear. We feel strongly that information on the need for advice and support should be kept confidential for competitive reasons alone. Sometimes privacy might be in the client's personal interest as well. When a client registers our services, he can be sure that nobody will ever get to know about it (not even his employees or boss or co-workers, if required), and that we are not going to brag about it in order to drum up business. For the latter, we rather rely on the quality of our work and word-of-mouth.
We value candor in client relations. Our recommendations are guided by our professional expertise and standards, with loyalty to the client's mission, needs and resources, and which we believe are in his best interest, even if they might not be the most popular ones.
Having the seasoning to combine proven conceptual, strategic and operational skills with the ability to translate knowledge and imagination into outstanding results, we fulfill each assignment in person. This commitment to exceptional value in our service goes beyond the actual work delivered. It is an integral part of how we agree on our fee with a client. We are flexible on our fees in that they are based on value generated for a client in a project and not on time. We are prepared to share the entrepreneurial risk with a client when fixing our fee in a project where we assume responsibility for its implementation and control.