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International marketing, brand and business development professional. Extensive management experience at multinational companies in FMCG (personal care, cosmetics, apparel) and in the B2B market for brand sweeteners (food & beverages), with Europewide responsibilities for marketing, branding, communications, product development, CRM. Affinity with markets, brands, innovations. Strategic and operational skills. Generalist knowledge. Business acumen.
A proven record of achievement in crafting and implementing competitive business, marketing and brand strategies, and new product development and launch programs; in initiating change processes for exploitation of international growth opportunities; and in profitably directing corporate marketing, sales, communications and R&D activities in support of superior product performance, strong brand building, and new market and customer development.
Experienced in managing and coordinating business functions, cross-functional and international teams, international markets and business units, brands and projects, campaigns, events and advertising/PR/design agencies; skilled in relationship management, cooperation and high-level negotiations with functional line and senior management of key customers in industry and trade, distributors, licensees, and suppliers, as well as with the media, authorities, and law firms.
BBA (Diplom-Kaufmann), University of Hamburg, Germany
Juvena of Switzerland GmbH (Beecham Cosmetics, UK), Baden-Baden, Germany
Marketing Director, Europe
NutraSweet AG (Monsanto, USA/Ajinomoto, JP), Head Office Europe, Zug, Switzerland
VP Marketing and Sales (Europe/US)
ICM (Switzerland) Ltd., Thalwil, Switzerland
Group Marketing Director (Europe)
DOMA Group/Gaba International AG, Corporate Head Office, Basel, Switzerland
VP Marketing and Product Development, Europe
Fruit of the Loom AG (Fruit of the Loom, Inc., USA), Head Office Europe, Zug, Switzerland
Guiding Principles in Our Work with Clients
take on only those assignments where we are able to provide effective
solutions and add value to a client's business. If we think a client
needs additional or different expertise, we will say so.
apply passion and discipline in our approach to each project. A client
can expect us to perform at our best at any time during an assignment
and concern ourselves with nothing but its successful fulfillment. We
take care of a client's business affairs as if they were our own ones,
and we will protect his interests during and way beyond the term of an
not only keep the details of an assignment but also the identity of a
client from public view and ear. We feel strongly that information on
the need for advice and support should be kept confidential for
competitive reasons alone. Sometimes privacy might be in the client's
personal interest as well. When a client registers our services, he can
be sure that nobody will ever get to know about it (not even his
employees or boss or co-workers, if required), and
that we are not going to brag about it in order to drum up business.
For the latter, we rather rely on the quality of our work and
value candor in client relations. Our recommendations are guided by our
professional expertise and standards, with loyalty to the client's
mission, needs and resources, and which we believe are in his best
interest, even if they might not be the most popular ones.
the seasoning to combine proven conceptual, strategic and operational
skills with the ability to translate knowledge and imagination into
outstanding results, we fulfill each assignment in person. This
commitment to exceptional value in our service goes beyond the actual
work delivered. It is an integral part of how we agree on our fee with
a client. We are flexible on our fees in that they are based on value
generated for a client in a project and not on time. We are prepared to
share the entrepreneurial risk with a client when fixing our fee in a
project where we assume responsibility for its implementation and